1.
Keep it simple and easy to spell
The first step in choosing a brandable domain name is to keep it
simple and easy to spell. You want your domain name to be easy to remember and
type, and you don't want people to have trouble finding your website because
they misspelled your domain name. Here's an example of a simple and
easy-to-spell domain name:
Example: Google.com
2.
Make it memorable
A memorable domain name is one that people can easily remember
and associate with your brand. A memorable domain name can help you stand out
in a crowded market and increase brand recognition. Here's an example of a
memorable domain name:
Example: BuzzFeed.com
3.
Keep it short
Short domain names are easier to remember and type, and they are
more likely to be available. Try to keep your domain name under 15 characters.
Here's an example of a short domain name:
Example: Airbnb.com
4.
Consider your niche and target audience
Your domain name should reflect your niche and target audience.
Use keywords that are relevant to your industry or business. This can help
people understand what your website is about and make it easier for them to
find you. Here's an example of a domain name that reflects a specific niche:
Example: Travelocity.com
5.
Make it brandable
A brandable domain name should be unique, easy to pronounce, and
visually appealing. It should be able to evoke emotions and connect with your
audience. Your domain name should also be able to stand out in a crowded market
and be easy to remember. Here's an example of a brandable domain name:
Example: Spotify.com
6.
Check for trademark issues
Before you choose a domain name, make sure that it doesn't
infringe on any existing trademarks. This can save you from legal troubles down
the line. You can check for trademark issues by searching the US Patent and
Trademark Office's database. Here's an example of a domain name that could have
trademark issues:
Example: FaceMash.com (this was the original name for Facebook
and had to be changed due to trademark issues)
7.
Choose the right domain extension
Choose a domain extension that best fits your brand and target
audience. .com is the most popular and recognizable domain extension, but there
are also many other options such as .net, .org, .io, and more. Here's an
example of a domain name with a different extension:
Example: Bit.ly (a URL shortening service that uses the .ly
extension)
8.
Do your research
Once you have a list of potential domain names, research them
thoroughly to ensure they are available and not associated with any negative
connotations. Use domain name search tools to find out if your preferred domain
name is available or not. Here's an example of a domain name that had to be
changed due to negative connotations:
Example: TeacherStalking.com (a website that had to change its
domain name due to negative connotations)
In conclusion, choosing a brandable domain name requires careful
consideration and research. You want your domain name to be simple, memorable,
and reflective of your brand and target audience. Use these tips and examples
to help you choose a domain name that will help you stand out in a crowded
market and increase brand recognition.